Key Highlights

  • About Viber
  • Its’ popularity
  • Safety Quotient
  • In which countries it is popular
  • Why Viber Business Messages

Viber Business Messages is a highly expressive and engaging messaging platform that enables enterprises to send rich content such as videos, images, text & rich cards via 1-way and 2-way messaging channels. It is one such business OTT app that not only competes in popularity but also security.

What sets Viber Business Messages Apart?

Viber Business Messages is one of the most reputed business messenger apps. It has 1 billion users worldwide, out of which 260 million monthly active users as of January 2019. Viber Business Messages is especially popular in the United States, Russia, pockets of South Asia, especially Cambodia, and areas in Eastern Europe, which include Belarus, Moldova and Ukraine.

The Viber Business Messages are end to end encrypted as they travel across the Internet from the end user’s device to their desired recipient. This data cannot be picked up by anyone else, not even Viber Business Messages as encryption keys exist on user devices. One can verify the identity of the person while chatting. Viber Business messages also notifies the end-user about any contact detail changes. A business chat is highlighted by the green mark “V” (Verified) next to the sender ID in the dialogues list to display it as a verified sender sign. Real-time trusted statuses in terms of accepted/rejected, delivered can be seen by Enterprises.

Only a few people communicate via SMS text messaging in Southeast Asia and the Middle East as there are no unlimited texts or phone calls. Everyone uses a chatting app as it is much cheaper and easier than other apps. Viber Business Messages offers free high-quality video calling, which is one of the popular features of Viber as a consumer app as well as a Business solution service after stickers. About 30 percent of Viber users use stickers for personal and business purposes. Email and phone calls are considered the norm in formal and business settings in Europe and the United States, however, that is not the case anymore as businesses are relying on Whatsapp or Viber Business Messages, which is not only suitable but also preferred. They have become the new platforms for business communication in a way that email and phone calls cannot compete.

Unlike SMS, Viber Business Messages is not limited to 160 characters and provides a rich messaging experience with high-resolution images, videos, GIFs, etc. Viber Business messages provide direct contact with the banks, brands, and retailers that end users have subscribed. With business messages, you receive information and status updates from your favourite services and notifications are difficult to miss even though Viber Business Messages is not a major chat app, but installed on the phone.

Messaging App marketing can sometimes get as every messaging app has different tools and limitations when it comes to marketing. Viber Business offers several such tools, such as Viber In-App Search, Viber Scan Codes, Viber Advertising & Viber Stickers that can be used to increase the visibility of the brand. Viber Business Messages offers a high impactful way to engage a global audience, target messages with high еffісіеnсу, trасk, monitor and іmрrоvе mеѕѕаgеѕ as well as аѕ uѕеr іntеrасtіоn. When combined with omnichannel using a unified API, the Viber potential is amplified. It offers SMS and Viber support, detailed delivery reports, actionable insights and scheduled sending with timezone support.

When combined with Omnichannel marketing strategy, Viber Business Messages from the most powerful communications app due to its userbase, features and security. It’s the easiest way to share the latest updates, information or special offers. When combined with omnichannel using a unified API, the Viber Business potential is amplified.

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